Unfair advantages

Ship your way towards unfair advantages

What’s your unfair advantages as an indie hacker?

Some main archetypes I see amongst indies:

• the senior enterprise developer who’s got 10 years experience coding in every language out there, but can’t market to save himself.

• the well-spoken marketer who can sell ice to the Eskimos, has 100k audience but never shipped a thing on his own.

• the ex-Apple designer who can design graphics and UI that you want to lick, but can’t code for spare change.

Unfortunately for me, I’m not any of the three. I call myself a designer, but I’m a service designer, not a visual one. I understand experience, but not a Figma wizard. I hated Math since young and personality-wise was never built for coding, but found my way through it through sheer blood, sweat and teeth-grinding tears. I also felt marketing was dirty, and hated selling of any kind, until I was forced to find a marketing approach that could work for me when I started indie hacking.

So my unfair advantage is my adaptability, my learnability, my consistency.

I was always a generalist and proud of it.

But thankfully, I think entrepreneurship is one of those things where you can act your way to an unfair advantage instead of worrying about starting with one.

It might help if you have a strong vertical skill, but the nature of the game is, strong vertical matter a lot less than how you string together you various vertical skills.

I don’t need unfair advantages.
I just need to launch more.

The more I launch, the more I learn, the better I get, the more likely I can hit on something profitable.

So just ship. More.

P.S. – If anything, this is reminder to self for me to ship more. I’ve not shipped anything new this year. And I really should. Something. Anything.

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