11 Comments

As a generalist too, I cannot agree more. And although I understand why people with a T-shaped profile are victorious in their endeavors (they have expertise in one specific area, along with a modest amount of broad knowledge), I still don't want to go vertical πŸ˜…

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Yep, it’s optional to go vertical. I’m sure we can find opportunities that are just as good for us generalists! πŸ’ͺ

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Generalists of the world unite!

Also a proud generalist, which I think works wonders as a consultant, freelancer or entrepreneur. Even an entrepreneurial colleague within an company.

But I do also find it makes for a tough sell to new companies. Or maybe I'm not pitching it properly... πŸ˜‰

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Yeah agree especially if they are looking for a specific skillset to solve a specific issue, like redesign the app. Perhaps got to find the companies with problems that require a generalist solution?

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100% the minor problem being then I'm looking for a small business that could use a generalist but also sponsor a relocation to the Netherlands. #BrexitWasStupid

Most of the big corporate sponsors hire specialists.

Maybe I can try to convince them I'm a generalist specialist. πŸ˜†

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PM roles tend to be more generalists... considered that?

You’re a UX designer right Zane? That’s quite specialist!

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I'm a Design Lead, but gunning for Head of Creative so that I can shine as a generalist. I've taken over my company's communication strategy, so all the writing, visual design, digital and content marketing skills are being used now.

I do function as a UX/UI designer (that can code), but don't get to do enough of that here, so branching out is essential. UX Team of One :)

I must say I love the adaptability of being a generalist.

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I do have similar feelings as you towards marketing - it often felt so dirty and being talked into, that I'm really avoiding this. Lots of terrible examples from big companies e.g. Blizzards Diablo Immortal, all those pay-to-win mechanics (one, were my son was recently trapped into big time)... may I ask what marketing approach did work for you and what your journey along that way was? I would be really interested to read more about your tour in that territory. Any chance you would elaborate on that?

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I accepted that there’s no escaping from having to do marketing, so I went and did it consistently. Even tried a #100daysofmarketing challenge. It ended being good practice at finding an approach that I can live with, that doesnt feel dirty to me. I realised if I approach marketing as just helping others, without expecting or a pitch at the end, it worked for me. I created free tools, help answer questions for free, contribute to communities, even started some myself.

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I feel like I’m similar and always viewed my generalism as an advantage, but like all advantages, they can become liabilities in the wrong context or situation.

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Yep for sure. Liability when the situation requires a specialist, like freelance or a job

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