Apr 27, 2023·edited Apr 27, 2023Liked by Jason Leow
I would have hoped the Twitter growth was converting. I literally just looked at your follower count and thought "hmmm" and then signed up to your newsletter.
Perhaps that's the funnel? But be more direct about it.
1. Tweets + Threads
2. Free Articles
3. Paid Articles + Member Only Plugins
4. Premium Plugins at a discount to Members?
Who is your audience? What is their pain points?
I mean I know of Carrd but how could I use it as a fiction author?
How could your plugins help me as a fiction author?
How could I save TIME (I have money being nearly 40) and grow my own side hustle using your products or your knowledge?
Thanks for the ideas Zane. Actually my personal Twitter isn’t part of the funnel for my Plugins. I’ve got a different accounts and presence on different platforms. The funnel looks like how you laid it out, but missing a premium offering which I’m now thinking about.
Ah... have you tried bottling that knowledge and selling it?
I'm a lead designer in a NGO, working in the healthcare in Africa (and other low-resource countries globally). Not promising I'd buy, but I would be interested in how you even get that sort of buy-in within a governmental setting. They're not the most open-minded stakeholders.
So maybe that could/should be a paid newsletter? Or courses? Or ebooks?
Maybe your market could be: Designers who side hustle? Could be a cool mastermind.
My TRE newsletter is me trying to merge design with fiction. Leveraging knowledge I have in the context I'm most passionate about. It's kinda sorta working by reigniting the fun side of design for me at the very least).
And showing how heavy design processes can be for side hustle level enterprises :D
Apr 22, 2023·edited Apr 22, 2023Liked by Jason Leow
Another otimization you can do is to create a separate page for each plugin, like: https://plugins.carrd.co/pricing-table. So you can better optmize it for SEO.
I see you already own carrdplugins.com. Why don't you use it as your main domain?
Other ideas that you can use to expend revenue on Carrd: Create a bunch of well designed and professional templates and sell those as well. So you can have templates and plugins for each tool (Carrd, Bubble, Flutterflow, Webflow, Notion, etc...)
Haha great minds think alike - my plugins have separate 'pages' now (Carrd uses /#pricingtables). Each also has it's own carrd.co page which add back links to the main page.
There's a lot of folks selling Carrd templates, so I feel my way of standing out is through plugins. But maybe I can sell templates that I built out using my plugins, like a bundle deal!
Apr 22, 2023·edited Apr 22, 2023Liked by Jason Leow
Hey Jason, nice update. One thing that I think you could do is to start doing more SEO research, not sure if you use a tool yet like ahrefs. But you can research what other kinds of plugins, scripts and problems people are searching related to Carrd, and add more plugins for that. You can also replicate the same logic for other tools and create a new site for Plugins for bubble, Plugins for webflow, Plugins for Notion, Plugins for flutterflow, etc... So in the end you will have a suite of websites.
Thanks Mijo! Yeah I do research but usually customer-led. Have a ready supply of ideas from folks asking questions about Carrd actually. Yeah considered building something out for Webflow but never got round to it. Maybe I should try Notion too since it's so hot right now!
Jason - great read. Love hearing love journeys. What are you referring to when you say “paid” acquisition? I checked out your plugins, wonder if you could find any influencers in the “carrd” space that have a decent following and good engagement and get them to share your stuff.
Do you have any funnels set up for your free content?
Yeah I'm kinda working with some makers who has Carrd directories and tools. Carrd is still pretty niche, so don't know any mainstream influencers who are a good fit and whose audience will convert. Open to hearing if you know any!
I have some rudimentary 'funnels' for my free plugins. But not sophisticated and not all are tracked..
I would have hoped the Twitter growth was converting. I literally just looked at your follower count and thought "hmmm" and then signed up to your newsletter.
Perhaps that's the funnel? But be more direct about it.
1. Tweets + Threads
2. Free Articles
3. Paid Articles + Member Only Plugins
4. Premium Plugins at a discount to Members?
Who is your audience? What is their pain points?
I mean I know of Carrd but how could I use it as a fiction author?
How could your plugins help me as a fiction author?
How could I save TIME (I have money being nearly 40) and grow my own side hustle using your products or your knowledge?
Thanks for the ideas Zane. Actually my personal Twitter isn’t part of the funnel for my Plugins. I’ve got a different accounts and presence on different platforms. The funnel looks like how you laid it out, but missing a premium offering which I’m now thinking about.
Let us know how it goes. It's funny I think you mentioned JAM sites, thats how I found you first I think. :)
Oh serious haha. My jamstack web design had since closed down 😆
What sort of consulting do you do FT?
Design innovation for governments and non profits. If you’re curious, more here 😊
outsprint.io
Ah... have you tried bottling that knowledge and selling it?
I'm a lead designer in a NGO, working in the healthcare in Africa (and other low-resource countries globally). Not promising I'd buy, but I would be interested in how you even get that sort of buy-in within a governmental setting. They're not the most open-minded stakeholders.
So maybe that could/should be a paid newsletter? Or courses? Or ebooks?
Maybe your market could be: Designers who side hustle? Could be a cool mastermind.
My TRE newsletter is me trying to merge design with fiction. Leveraging knowledge I have in the context I'm most passionate about. It's kinda sorta working by reigniting the fun side of design for me at the very least).
And showing how heavy design processes can be for side hustle level enterprises :D
Another otimization you can do is to create a separate page for each plugin, like: https://plugins.carrd.co/pricing-table. So you can better optmize it for SEO.
I see you already own carrdplugins.com. Why don't you use it as your main domain?
Other ideas that you can use to expend revenue on Carrd: Create a bunch of well designed and professional templates and sell those as well. So you can have templates and plugins for each tool (Carrd, Bubble, Flutterflow, Webflow, Notion, etc...)
Haha great minds think alike - my plugins have separate 'pages' now (Carrd uses /#pricingtables). Each also has it's own carrd.co page which add back links to the main page.
There's a lot of folks selling Carrd templates, so I feel my way of standing out is through plugins. But maybe I can sell templates that I built out using my plugins, like a bundle deal!
Hey Jason, nice update. One thing that I think you could do is to start doing more SEO research, not sure if you use a tool yet like ahrefs. But you can research what other kinds of plugins, scripts and problems people are searching related to Carrd, and add more plugins for that. You can also replicate the same logic for other tools and create a new site for Plugins for bubble, Plugins for webflow, Plugins for Notion, Plugins for flutterflow, etc... So in the end you will have a suite of websites.
Thanks Mijo! Yeah I do research but usually customer-led. Have a ready supply of ideas from folks asking questions about Carrd actually. Yeah considered building something out for Webflow but never got round to it. Maybe I should try Notion too since it's so hot right now!
Jason - great read. Love hearing love journeys. What are you referring to when you say “paid” acquisition? I checked out your plugins, wonder if you could find any influencers in the “carrd” space that have a decent following and good engagement and get them to share your stuff.
Do you have any funnels set up for your free content?
Hmm where did I mention paid acquisition?
Yeah I'm kinda working with some makers who has Carrd directories and tools. Carrd is still pretty niche, so don't know any mainstream influencers who are a good fit and whose audience will convert. Open to hearing if you know any!
I have some rudimentary 'funnels' for my free plugins. But not sophisticated and not all are tracked..
Weird, I thought I read something about paid acquisition. My bad
haha no worries. I even tried searching for the keyword