Interesting stuff, and it all makes sense - that more makers are active on Twitter versus LinkedIn. I was actually looking for people on LinkedIn the other day that are talking about the same stuff as the makers on Twitter. Doesn't seem too common.
And it sounds like conversion rates on pretty much anything are higher on LI in general.
Yeah people use twitter for entertainment a lot too, while if you're on linkedin, you're probably not there for entertainment but to further your career. More serious customers, buy intent I feel
Interesting stuff, and it all makes sense - that more makers are active on Twitter versus LinkedIn. I was actually looking for people on LinkedIn the other day that are talking about the same stuff as the makers on Twitter. Doesn't seem too common.
And it sounds like conversion rates on pretty much anything are higher on LI in general.
Yeah people use twitter for entertainment a lot too, while if you're on linkedin, you're probably not there for entertainment but to further your career. More serious customers, buy intent I feel
Traffic from Twitter to my Substack converts to subscribers at around 10%. LinkedIn in traffic converts at 30%.
I also serve creators so it would be interesting to see what people serving other audiences notice.
Interesting conversion numbers! I don't know my conversion numbers, but I know for sure LI brings in more moolah!
Curious: How do you track the conversion numbers?
Here's how to see those numbers:
https://www.loom.com/share/fdea4396f29d4e9db335f7272305f3f9