Indie hacking is easy.
Find a small problem.
Make a small solution.
Price it small enough.
Find a small bunch of people willing to pay for it.
Profit.
Like neighbourhood takoyaki stand small.
Or like this dude:
Being a bit hyperbolic there but on principle, the idea is to go that small. And that simple. But we love to overcomplicate things with shiny tech stacks, tooling, MRR charts, growth hacks, conversion funnels, Twitter algo tricks, ad infinitum, ad nauseam.
More and more, I’m coming round to a rough frame around what a good lifestyle business would be like for me.
Small.
Simple.
Boring.
Helpful.
Friendly.
If it provides real value, makes a good living for me and my family, I’m good with anything.
Just a small and simple inc.
Stupidly small and simple.
It doesn’t even need to have monthly recurring revenue. Or millions in venture capital. Or a logo. Or a business card. Or a huge following. Or serve a million people. Or a grand exit. Or hire a huge team. Or have colorful offices. Or big name clients.
Just money in the bank, blank days on the calendar, as the ultimate endgame.
Everything else is decoration.
I like that and just experienced it!
I just made my first money as an indie hacker, from a simple Chrome extension that I built for myself.
I solve my own little problems and package them into something useful for others with the same problem.
Now time for some marketing, the real hustle (but fun at the same time). And more building of course :)