Numbers
Chase the real numbers.
Success numbers that indie hackers love:
$10k MRR
$83,333 MRR
$1M ARR
$1B valuation
Millions in page impressions
Conversion rate of more than 20%
Hundred thousands lines of code shipped
Number of projects shipped
Github chart streaks
Unlimited tokens
All well and good. But I want to reframe the game.
Numbers I want to chase:
Number of hours of sleep every night
Hours spent with wife on date per week
Number of family dinners per week
Number of blank calendar days per month
Number of quality projects shipped I’m proud of
Hours spent in nature, by the beach, outdoors
Days spent alone, in solitude, in meditation
Number of times I get to travel in the year
Number of people I love grabbing coffee with
Number of “thank you”s I received
Number of “I love you” said
Books I read
Everything else is to serve these numbers. MRR, ARR, whatever.
Chase the real numbers.


God bless you 🇵🇦🇺🇸🇮🇱